The ‘good’ side of Facebook

Facebook is the most crowded “virtual” square in the world: here, a huge number of people use to share their opinions, videos, photos with their friends or fan all over the world.
In few years, Facebook has become an important part of millions of people lives, linked each one in a network – a “social” network – where a simple “thumbs up” (or “like”) put about a content posted by others on this social media, or sharing it on our Facebook profile, could show something new to other people, or influence their points of view.
To be on Facebook, through a social media page, it’s going to be even more strategic years after years also for-profit and non-profit players.
In fact, Facebook has become a great marketplace where it is possible to pass one peculiar advertising message to a very precise target of people, divided for specific characteristics (i.e.: age, sex, nationality), at the opposite of traditional media (newspapers, radio, tv), where a spot hits generic audiences. For this reason, a great number of enterprises have their social media page, in order to support and to advert their products and to have a more direct relationship with their customers. This latter factor, it’s been one of the keys to Facebook success.
In this years, also non-profit organizations presence on this social media is growing: for them, there is a real chance to intensify the relationship with their supporters and donors.
As a matter of fact, the “Facebook for social good” Team give useful tools to non-profit organizations from the USA and some European countries to be more effective in their communication and their fundraising campaigns.
From the last November, it is possible for the charities who want to sign up to raise money and consciousness for their mission, putting the “donate” button on their social media page, with the aim to encourage supporters and donors to be part of the charities’ projects.
It does exist also the opportunity for a non-profit organization to ask for economic support through a live video put on its social media page, just with the “donate” button below the video.
For the charities, it could be a useful fundraising tool: it should make easier every single donation made by their donors because charities’ supporters could do it just remaining in the same web place used to be informed about NPO activities.
Then, there would be another advantage: every single supporter of a charity could start a personal fundraising campaign for an NPO, with the aim to involve the personal contact of his/her network, inviting them for a contribution.
All the donations could be asked in pounds, dollars, euro or other currencies and not a single cent of the amount of raised money would be charged by Facebook: all the funds will go to the charity.